Turning Breakthrough Ideas into Impactful, Market-Ready Products
I help early-stage ventures turn bold ideas into prototypes, pitches, and products that unlock funding and drive adoption—bridging design, business, and technology to launch impactful physical products in circular systems.
I specialize in transforming early concepts into market-ready products that investors believe in and customers demand. With a background spanning biomaterials, packaging, home care, fashion, and building materials, I design with both fundraising and commercialization in mind—ensuring your product not only works, but tells a story powerful enough to raise millions and scale.
As an award-winning creative director and product strategist, I’ve worked with global leaders like Google Hardware, GM, and Lexus, co-founded ReefCycle, and led design at venture-backed climate startups. My work blends circularity, prototyping, and storytelling to create first-of-their-kind solutions recognized by IDEO, Gucci, The Biomimicry Institute, and What Design Can Do.
If you’re ready to move fast from concept to commercialization, I’ll help you design the product—and the pitch—that gets you there.
The majority of a product’s impact’s determined at the design stage.
I use design as a strategic tool to turn vision into action—bringing systems thinking, circular strategy, and material innovation together to create products that are intuitive, regenerative, and built for scale. Underlying every decision is a deep commitment to user experience: human-centered design is how we ensure that new technology don’t just work—it resonate. These concepts drive my practice:
Nature Co-Design
Integrating human ingenuity with the inherent intelligence of natural ecosystems. The result: intuitive products that align with real human needs and ecological realities.
Transition Design
Every product exists within a larger system. I embed long-term thinking into early-stage decisions, ensuring today’s products serve tomorrow’s goals.
Design for Circularity
From modular design and bio-based materials to end-of-life strategy, I help companies future-proof their products and unlock circular value.
Press
“How can we harness the resilience of nature to protect our coastlines and promote marine biodiversity?”
Sustainably designed reefs are the future of the sea, Wired
“To these two innovators, waste is not waste. Waste is a primary source for design innovation in the future.”
Designers Creating Waste-Led Fashion for the WM Design Challenge, Forbes
“Replacing petroleum-based plastics in electronics with a carbon-capturing bioplastic made from agricultural waste.”
Can Food Waste Reduce Electronic Waste?, Issues in Science and Technology
“Reef Rockets are small and modular, and that’s all by design. You can install them off any harbour, along any coastline.”
Restoring New York City’s Reefs, What Design Can Do
“the designers say mealworms could eventually help to tackle two sustainable development goals at the same time, providing food security and fighting pollution.”
Doppelgänger Creates Polystyrene Substitute from Plastic-Eating Mealworms, Dezeen
“By utilizing an existing waste stream, we can reduce the negative lifecycle impact of water filtration”
Home Compostable Water Filters from Food Waste, Dezeen
Connect
If you're building a physical solution with new technology, now is the time to make it tangible. I work with founders and teams to bring early concepts to life—through design, strategy, and storytelling that moves markets.